2.3M+ Impressions in 7 Days on Nasdaq Times Square
How an NFT project achieved global visibility and massive engagement through premium digital billboard advertising in Times Square, NYC.
Total Impressions
Engagement Increase
Reach & Visibility
Campaign Duration
The Challenge
Yield Hunt Game Chapter 2, an innovative NFT project, faced intense competition in the crowded crypto space. With thousands of NFT projects vying for attention daily, they needed a breakthrough strategy to stand out and reach crypto enthusiasts, NFT collectors, and blockchain advocates globally.
Traditional digital marketing channels were saturated. They needed a bold, physical presence that would command attention and generate massive visibility in a single, impactful moment.
Our Solution
We secured premium placement on the iconic Nasdaq Tower in Times Square—one of the world's most visible digital billboard locations. The 120' H × 84' W high-resolution LED display showcased stunning visual artwork with dynamic effects designed specifically for the crypto audience.
Strategic timing during peak hours, integrated social media amplification, and targeted outreach to crypto communities maximized impressions and engagement across all channels.
Display Specifications
Physical Dimensions
- ▸Height: 120 feet
- ▸Width: 84 feet
- ▸Location: Broadway 43rd Street, Times Square, NYC
Technical Specs
- ▸Live Area: 2336px H × 1832px W
- ▸Color: RGB (Full Color)
- ▸Resolution: 1.0px at 72dpi
Operating Hours
- ▸Daily: 6am - 2am
- ▸Blackout (Opening): 9am-10am
- ▸Blackout (Closing): 3:30pm-4:30pm
Measurable Results
Total Impressions
Estimated daily foot traffic in Times Square: 300,000+ people. Over 7 days, the Nasdaq Tower billboard reached millions globally through direct viewing and social media amplification.
Engagement Increase
Social media mentions, shares, and community discussions increased 47% during the campaign period. Website traffic surged with crypto enthusiasts and NFT collectors seeking more information.
Reach & Visibility
The campaign reached audiences across 50+ countries through social media, news coverage, and word-of-mouth. Times Square's status as a global landmark amplified the message exponentially.
Campaign Duration
Strategic 1-week placement maximized impact during peak crypto market activity. The concentrated timeline created urgency and amplified social media buzz and media coverage.
Key Takeaways
Why Times Square Works
- ✓Global Icon: Times Square is recognized worldwide, amplifying brand message beyond NYC
- ✓High Traffic: 300,000+ daily pedestrians ensure massive organic reach
- ✓Media Magnet: Times Square attracts news coverage and social media attention
- ✓Credibility Boost: Nasdaq Tower placement signals legitimacy and market validation
Perfect For
- ▸Crypto & NFT Projects: Reach blockchain enthusiasts and collectors
- ▸Tech Companies: Establish innovation and market leadership
- ▸Luxury Brands: Premium positioning and global visibility
- ▸Entertainment: Movie launches, album releases, major announcements
How to Get Featured on Times Square Digital Billboards
Contact Advertising Partner
Reach out to a reputable outdoor advertising company that manages premium billboard space in Times Square and has relationships with Nasdaq.
Creative Development
Design visually compelling, high-resolution artwork that captures attention. For crypto/NFT: bold colors, dynamic effects, and clear messaging work best.
Select Size & Location
Choose billboard dimensions and placement timing. Nasdaq Tower offers 120' H × 84' W. Peak hours (morning/evening) maximize impressions.
Negotiate Terms
Agree on rental period, display time, and cost. Times Square rates vary: $14,000-$80,000/week depending on duration and timing.
Submit & Approve Artwork
Submit final design for technical approval. Ensure compliance with Nasdaq specifications (RGB, 1.0px at 72dpi, JPG/MOV formats).
Launch & Amplify
Coordinate go-live date. Amplify through social media, press releases, and community outreach to maximize engagement and reach.
"Getting featured on the Nasdaq Tower in Times Square was a game-changer for our NFT project. R.E.D Marketing's expertise in digital billboard advertising and crypto marketing delivered exceptional visibility and engagement. The 2.3M+ impressions in just 7 days exceeded our expectations."
David Park
Founder, Yield Hunt Game
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Proof of Campaign Success
Behind-the-scenes glimpses of the Nasdaq Times Square billboard campaign, featuring stunning visuals of the digital displays, event activation, and the massive global reach achieved through premium placement in the heart of New York City.
Ready to Get Featured on Times Square?
Let R.E.D Marketing help you achieve global visibility and massive engagement through premium digital billboard advertising. Contact us today to discuss your campaign.
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